How relevant is the content on your website?

After all the hard work on defining the right keywords, title and description for your website, it is critical that you have the relevant content on the web pages. As explained earlier, search engines are not aware of your business or what products you want to sell. Search Engines are looking for relevant content on your website to award a good ranking to a specific page for specific keywords (search terms).

Does your website have a winning title?

Â?Basics of a Winning Title

The Title and Description of your website shall determine the kind of traffic visiting your site.Â? The title and description of your site can be defined using meta tags.Â? Have the right title/description for your site and you will see that in no time you have trageted traffic on your site.

What are your Customers searching for?

 Keywords for your Web Pages

Choose the right keywords. Brainstorm a lot for the right set of keywords. While selecting keywords…

• Don’t ask yourself “What do I sell?”

• Ask “What might my customers be looking for?”

• Have a combination of “Keywords” and “Key Phrases”

Search Engine Basics

Search Engines

Most of the surfers use search engines to find information

The few of the popular search engines are:

Google, MSN, Yahoo!, Altavista, Hotbot and so on…

Search Engine Optimization & submission is the most basic way to promote a site – yet most difficult to understand.

Meta Tags – Why and How

 META TAGS

Getting listed on search engines is not easy.  Getting higher rankings without proper meta tags is impossible.  Meta tags are not magical, they will not make your site number one but will definitely help you to gain more weightage over the websites with weaker meta tag placements.