Search Engine Basics

November 22, 2006 at 9:47 am Leave a comment

Search Engines

Most of the surfers use search engines to find information

The few of the popular search engines are:

Google, MSN, Yahoo!, Altavista, Hotbot and so on…

Search Engine Optimization & submission is the most basic way to promote a site – yet most difficult to understand.

Promoting a site on the search engines is free and there is lots and lots of traffic on the search engines to benefit from. Also search engine marketing gives a level playing field for all websites, unlike the paid promotions wherein large organizations have an advantage over the smaller ones as they can pay huge sums for paid listings and promotions.

Websites are promoted on the search engines by way of keywords and key phrases. These are known as “search terms” or the words which the users will type in the search box of the search engine. Success of any website on the search engines depends on how well the keywords are selected for the relevant products and services.

Search Engines are not aware of what products and services you are marketing. They just look for relevant content on the site based on the keywords decided by you for promotion.

Refer to further articles in this blog to learn the tips and tricks of Search Engine Optimization

Magazines Online – Subscribe for the best Magazines at Best Web Directory

Entry filed under: SEO - Search Engine Optimization. Tags: .

Meta Tags – Why and How What are your Customers searching for?

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