Psychological effects of colours
Its difficult to believe that colours change your mood, or your attitude or even your perception. Colours hold the magic of bringing life and meaning to things. Now just imagine if the world had no colours and life was just like a Black and White television of the eighties and apples were white and the oranges never got its name. Its very hard to believe but yes, colours assist in differentiation of objects. They make our world worth life and now if we penetrate even more, colours hold psychological benefits. By using color psychology, you can send a positive or a negative message, encourage sales, calm a crowd, or make an athlete pump iron harder.
The field of industrial psychology has a sub-field that studies only the psychology of color. Colours could be used to infuse or defuse a human mind with a particular aspect. Lets understand some colours and their effects on the human mind.
Although Black is loved by men and women for their evening wears, black is the color of authority and power, stability and strength. It is also the color associated with intelligence Black clothes make people appear thinner. In the western hemisphere black is associated with grieving. Black is a serious color.
For most of the world this is the color associated with purity and sanity. It is also used to project the absence of color, or neutrality. In some eastern parts of the world, white is associated with mourning. White associated with creativity. It could also explain minds that hold no thoughts or pure thoughts.
Grey is most associated with the practicality, timeless and solid things in life. It leads to no emotions and strong as a stone. Too much grey leads to feeling mostly nothing; but a bit of gray will add that rock solid feeling to your product. It explains strength and stiffness like a piece of rock. People with most favorites of these are generally stubborn
If you want to draw attention, use red. Red is the color of energy. It’s associated with movement and excitement. People surrounded by red find their heart beating a little faster and often report feeling a bit out of breath. It’s absolute the wrong color for a baby’s room but perfect to get people excited. Wearing red clothes will make you appear a bit heavier and certainly more noticeable. Red is the symbol of life and, for this reason, it’s the color worn by brides in China. It’s a colour that could stimulate your mind, maybe for work, decision making or even targets achievements.
Red is used at holidays that are about love and giving but the true color of love is pink. Pink is the most calming of all colors — often our most dangerous criminals are housed in pink cells as studies show that color drains the energy and calms aggression. Think of pink as the color of romance, love, and gentle feelings, to be in the pink is to be soothed.
Ask people their favorite color and a clear majority will say blue. Much of the world is blue Seeing the color blue actually causes the body to produce chemicals that are calming; but that isn’t true of all shades of blue. Some shades can send a cold and uncaring message. Many bedrooms are blue because it’s calm, restful color. Over the ages blue has become associated with steadfastness, dependability, wisdom and loyalty. People tend to be more productive in a blue room because they are calm and focused on the task at hand..
The color of growth, nature, and money. A calming color also that’s very pleasing to the senses. Dark forest green is associated with terms like conservative, masculine and wealth. Hospitals use light green rooms because they too are found to be calming to patients. It is also the color associated with envy, good luck, generosity and fertility. It is the traditional color of peace, harmony, comfortable nurturing, support and well paced energy.
Cheerful yellow the color of the sun, associated with laughter, happiness and good times. A person surrounded by yellow feels optimistic because the brain actually releases more seratonin when around this color. It is the color associated with optimism . It has the power to speed up our metabolism and bring out some creative thoughts. Yellow can be quickly overpowering.
The most flamboyant color on the planet! It’s the color tied most this fun times, happy and energetic days, warmth and organic products. It is also associated with ambition. There is nothing even remotely calm associated with this color. Orange is associated with a new dawn in attitude.
What color were the robes of kings and queens? Yes, they were purple, our most royal color that is associated with wealth, prosperity, rich sophistication. This color stimulates the brain activity used in problem solving.
This color is most associated with reliability, stability, and friendship. More are more likely to select this as their favorite color. It’s the color of the earth and what could represent stability better. It too is associated with things being natural or organic. Caution however, for in India it is the color of mourning.
SO WHAT’S YOUR FAVOURITE COLOUR AND WHAT DESCIBES YOU BEST ?
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